Privacy & Cookie Policy

Last updated: 1. 5. 2020

LIFE RACER, we are 100% committed to protecting the privacy and security of our customers and site visitors. The LIFE RACER team members are customers themselves, of both LIFE RACER and other internet sites – so we totally appreciate and respect how important privacy is.

This Privacy Policy document contains types of information that is collected and recorded by LIFE RACER and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to drop us an email at [email protected]

For all our services, the data controller — the company that’s responsible for your privacy— is Markac & Partners GmbH. We are registered in Zürich, Switzerland. Our registered office is Hangstrasse 3, 8952 Schliren, ZH.


     » What information do we collect
     » How we use your information
     » Sharing your information
     » Marketing Messages
     » Your information and countries outside Switzerland
     » Keeping your information safe
     » How long we keep your information
     » Changes to how we Protect Your Privacy
     » Your rights
     » Contact us

We collect personal information that you provide to us when registering on the LIFE RACER Platforms, purchasing and using the LIFE RACER products or otherwise contacting us. The personal information that we collect depends on the context of your interactions, the choices you make and the products and features you use, and can include the following:


Name and Contact Data. We collect your first and last name, email address, postal address, phone number, DOB, payment information, social media login data and other similar contact data.


If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.


When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
If this is the first time you are buying at our LIFE RACER online store, you will have to create an account. Your delivery-address and telephone number will be needed for the purpose of communication at the delivery of goods. If you don’t fell like placing an online order, you can also place your order via email [email protected]


You don’t have to give us all of this personal information but if you don’t, you may not be able to buy items online, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.


LIFE RACER automatically collect certain information when you visit, use or navigate the the LIFE RACER Platforms. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use the LIFE RACER Platforms and other technical information. This information is primarily needed to maintain the security and operation of the LIFE RACER, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookies Policy.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.



We use any of the above categories of information to identify, prevent and detect fraud, against either you or against LIFE RACER. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect our Service. Your rights in relation to this are detailed below.

We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.


However, we only share your data with the following categories of companies as an essential part of being able to provide our services to you:

     » Companies in the LIFE RACER group, as sometimes different bits of our group are responsible for different activities
     » Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
     » Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
     » Affiliates who help us reach out to potential new customers or promote our products on their websites
     » Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:
     » Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
     » Marketplace sellers where you place a Marketplace order; and
     » Other third party payment providers, when you choose to use their payment services.

If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the [email protected]
We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.


How to stop marketing messages from LIFE RACER
You can control the marketing communications you receive from us through the Contact Preferences section of your LIFE RACER account. You also have the following options:


     » Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication.

     » Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.

     » Any method of Marketing: You can contact our Customer Care team . Once you do this, we will update our records to ensure that you don’t receive further marketing messages.



If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.

LIFE RACER is a global business with operations inside and outside of the Switzerland and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as the Switzerland, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.

We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from theLIFE RACER is at your own risk. You should only access our services within a secure environment.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements).


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

We may change this page from time to time, to reflect how we are processing your data.


If we make significant changes, we will make that clear on the LIFE RACER website or other LIFE RACER services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use LIFE RACER.

You have a lot of rights relating to your personal information, these are:


     » The right to be informed about how your personal information is being used (like this notice!)
     » The right to access the personal information we hold about you
     » The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
     » The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
     » The right to stop direct marketing messages, which you can do through My Account
     » The right to withdraw consent for any consent-based processing at any time
     » The right to request that we transfer or port elements of your data either to you or another service provider

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).


If you:
     » Have any questions or feedback about this notice
     » Would like us to stop using your information
     » Have a complaint to any of your rights set above

Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at [email protected] or else through Customer Care via the LIFE RACER website.

Cookie Policy

The LIFE RACER Website (the Website) uses cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse the Website and also allows us to improve our Website. By continuing to browse the Website, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact on your user experience and may prevent you from using part of the Website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.


We use the following cookies:

     » Strictly necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping cart or make use of e-billing services.

     » Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

     » Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

     » Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies.

How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies. Please note that turning off cookies will restrict your use of our Website.

The following links provide information on how to modify the cookies settings on some popular browsers:


     » Google Chrome
     » Microsoft Edge
     » Mozilla Firefox
     » Microsoft Internet Explorer
     » Opera
     » Apple Safari

Please note that we do not currently respond to Do Not Track (DNT) signals.
We strongly recommend that you leave Cookies active, because they enable you to take advantage the most attractive features of the Site, but this remains your personal choice.
You can also visit the About Cookies Website, for more information about cookies and how to manage them.

On some pages, we also feature embedded ‘Share’ buttons or widgets that enable you to share content with friends through a number of popular social networking sites (e.g.: Twitter; Facebook, Instagram, etc.).


These sites may set cookies which can identify you as an individual when you are also logged in to their services and even when you are not logged in to their service. This means they may be collecting information about what you are doing all around the internet, including on our Website. We do not control these cookies and you should check the relevant third-party Website to see how your information is used and how to opt out.

We will review, and where necessary update, this policy. If we have your e-mail address, we may also e-mail you with information on those changes. If we need to, we will also ask you to confirm that you are happy with those changes.

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