We Believe

A commute is no longer a crowded train ride, to pile onto buses with strangers, potentially exposing themselves to the viruses, but a breath of fresh air.

No more taking the backseat to a driver you don’t know and no more crazy parking fees (and fines).

 

Instead, zip through with full control in and out of traffic with your own ride. Whether your next adventure is uptown for a coffee or across the bridge out of the city, accelerate through the world with LIFE RACER.

Personal Electric Vehicles are our contribution to the
MICRO-MOBILITY REVOLUTION.

-Life Racer-

Driven by our Desire

LIFE RACER is a  electric mobility retailer, stocking market-leading ranges of electric vehicles and all the electric scooter accessories you need to keep you and your e-scooter safe and in peak performance. 
 
They are small, emission-free and intuitive to use. The multimodal approach that we pursued from the outset with the folding vehicles is now the key to individual and sustainable mobility: as a solution for the last mile, in combination with other means of transport or as a stand-alone vehicle.

 

We are driven by our desire to offer you the best products, objective buying advice and unrivalled customer service, while making a real, meaningful positive impact on the way we all travel every day.  

From Vision To Reality

LIFE RACER was founded by entrepreneur Jure Markac and his passion for new, game-changing technology that improves everyday lives.

Jure has always had an affinity and a passion for a ride. Being independent is very important to him, including whenever he travels. Life in the city of Zurich led him to realisation that his way across the city by car is simply impossible, plus crazy parking fees and regular fines. Public transport has never gave him a security and freedom of movement. 

He was introduced to electric scooter by his love and from that moment on, he was hooked.

Jure and his team believe that PERSONAL ELECTRIC VEHICLES  can play a pivotal role in reducing society’s reliance on cars, lowering air pollution and congestion in cities across Europe, alongside walking and taking public transport.

THE CITY OF THE FUTURE

Jure himself started as a user of electric scooters. His own experience made him realize the huge potential of this new form of mobility. The legalisation in most European countries is already a success for him, but his vision continues: Jure wants to establish electric scooters as an integral part of an emission-free mobility. 

In the coming years, cities will need to arrange spaces in a new way – away from vehicles with combusting engines towards alternative forms of mobility. Electric scooters, particularly the foldable version, can be easily combined with public transportation or the own car. This way, they are a significant means to avoid gridlock. They will become a significant element of the city of the future. To turn this vision into reality, Jure and his team fight every day. 

We Promise

We work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.

Due to the fact that many EV’s simply aren’t made for Swiss weather however, we have created our own water resistant, more durable, premium build e-scooter.

 

Safety and Legislation

Rider safety is fundamentally important to us: if a product is unsafe, we won’t sell it – it’s as simple as that. We only stock EV’s that have been tested and approved by our expert technical team.

E-scooters are legal on Swiss  public roads and in many other European countries. We make sure that we inform all our Life Racer customers of the current legal position so that you can decide for yourself where you personally stand on this sensitive issue.

 

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