A commute is no longer a crowded train ride, to pile onto buses with strangers, potentially exposing themselves to the viruses, but a breath of fresh air.
No more taking the backseat to a driver you don’t know and no more crazy parking fees (and fines).
Instead, zip through with full control in and out of traffic with your own ride. Whether your next adventure is uptown for a coffee or across the bridge out of the city, accelerate through the world with LIFE RACER.
We are driven by our desire to offer you the best products, objective buying advice and unrivalled customer service, while making a real, meaningful positive impact on the way we all travel every day.
LIFE RACER was founded by entrepreneur Jure Markac and his passion for new, game-changing technology that improves everyday lives.
Jure has always had an affinity and a passion for a ride. Being independent is very important to him, including whenever he travels. Life in the city of Zurich led him to realisation that his way across the city by car is simply impossible, plus crazy parking fees and regular fines. Public transport has never gave him a security and freedom of movement.
He was introduced to electric scooter by his love and from that moment on, he was hooked.
Jure himself started as a user of electric scooters. His own experience made him realize the huge potential of this new form of mobility. The legalisation in most European countries is already a success for him, but his vision continues: Jure wants to establish electric scooters as an integral part of an emission-free mobility.
In the coming years, cities will need to arrange spaces in a new way – away from vehicles with combusting engines towards alternative forms of mobility. Electric scooters, particularly the foldable version, can be easily combined with public transportation or the own car. This way, they are a significant means to avoid gridlock. They will become a significant element of the city of the future. To turn this vision into reality, Jure and his team fight every day.
We work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.
Due to the fact that many EV’s simply aren’t made for Swiss weather however, we have created our own water resistant, more durable, premium build e-scooter.
Rider safety is fundamentally important to us: if a product is unsafe, we won’t sell it – it’s as simple as that. We only stock EV’s that have been tested and approved by our expert technical team.
E-scooters are legal on Swiss public roads and in many other European countries. We make sure that we inform all our Life Racer customers of the current legal position so that you can decide for yourself where you personally stand on this sensitive issue.
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